Name: Omni-Channel Retailing
Price: 1149.95 DKK
Availability: InStock
Author: Amelie Winters
ISBN: 9783658347062

Omni-Channel Retailing af Amelie Winters

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Paperback
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1.149,95 kr.

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She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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Sprog:
Engelsk

ISBN:
9783658347062

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
306

Udgivet:
17. august 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
435 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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Business og læring > Marketing

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