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Practioner's Guide To Public Relations Research, Measurement And Evaluation - Don Stacks - Bog

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Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781606491010
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 16. august 2010
  • Størrelse:
  • 150x228x11 mm.
  • Vægt:
  • 356 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Practioner's Guide To Public Relations Research, Measurement And Evaluation

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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