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Primer of Public Relations Research, Third Edition - Don W. (University of Miami (Emeritus) Stacks - Bog

- Third Edition

Bag om Primer of Public Relations Research, Third Edition

Revised to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents guidelines for using a variety of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings to clients. Features review questions and practice problems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781462522705
  • Indbinding:
  • Hardback
  • Sideantal:
  • 404
  • Udgivet:
  • 7. december 2016
  • Udgave:
  • 3
  • Størrelse:
  • 242x163x23 mm.
  • Vægt:
  • 706 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Primer of Public Relations Research, Third Edition

Revised to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents guidelines for using a variety of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings to clients. Features review questions and practice problems.

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