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Hardback
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1.784,95 kr.

Bag om Public Relations Metrics

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Sprog:
Engelsk

ISBN:
9780805862720

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
348

Udgivet:
28. maj 2008

Størrelse:
152x229x23 mm.

Vægt:
589 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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