Relationship Marketing in Franchising and Retailing

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Paperback
2-4 uger
456,95 kr.

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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Sprog:
Engelsk

ISBN:
9781032427997

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
130

Udgivet:
9. oktober 2024

Størrelse:
174x246x0 mm.

Vægt:
258 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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