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Representing Consumers - Bog

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Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415184144
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 24. september 1998
  • Størrelse:
  • 152x229x28 mm.
  • Vægt:
  • 770 g.
  • 2-3 uger.
  • 10. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
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Beskrivelse af Representing Consumers

Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

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