Name: Shopper Behavior at the Point of Purchase
Price: 672.95 DKK
Availability: InStock
Author: Toni Schmidt
ISBN: 9783631674949

Shopper Behavior at the Point of Purchase af Toni Schmidt

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Hardback
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672,95 kr.

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The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

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Sprog:
Engelsk

ISBN:
9783631674949

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
120

Udgivet:
20. april 2016

Udgave:

Størrelse:
148x210x0 mm.

Vægt:
280 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

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