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Simulated Test Marketing - Kevin J. Clancy - Bog

- Technology for Launching Successful New Products

Bag om Simulated Test Marketing

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780739104255
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 28. december 2002
  • Udgave:
  • Størrelse:
  • 151x230x25 mm.
  • Vægt:
  • 481 g.
  • 2-3 uger.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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  • BLACK FRIDAY
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Simulated Test Marketing

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

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