Sponsored Editorial Content in Digital Journalism

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Paperback
2-4 uger
456,95 kr.

Bag om Sponsored Editorial Content in Digital Journalism

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

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Sprog:
Engelsk

ISBN:
9781032453552

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
146

Udgivet:
9. oktober 2024

Størrelse:
174x246x0 mm.

Vægt:
285 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

På lager

Forlænget returret til d. 31. januar 2025

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For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

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