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Strategic International Marketing - Suraksha Gupta - Bog

- An Advanced Perspective

Bag om Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230580244
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 9. December 2011
  • Størrelse:
  • 190x244x19 mm.
  • Vægt:
  • 656 g.
  • 2-4 uger.
  • 22. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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