Strategic Management for Hospitality and Tourism - Chris Ray - Bog

Hospitality refers to a wide variety of services such as food and drink service, lodging, tourism and event planning. The businesses which deal with accommodating, attracting and entertaining tourists, as well as the business of operating tours fall under the umbrella of tourism. Tourism can be broadly classified into mass tourism, niche tourism and winter tourism. Sustainable tourism is another emerging type of tourism which takes into consideration the social, economic and environmental effects of tourism. Tourism management covers a range of activities such as planning a tour, studying the tour destination, setting up travel arrangements and providing accommodation. It also involves attracting tourists through marketing. This book provides significant information of this discipline to help develop a good understanding of hospitality and tourism. It picks up individual branches and explains their need and contribution in the context of a growing economy. The extensive content of this book provides the readers with a thorough understanding of the subject.