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Strategic Management of Technological Innovation - Bog

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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781259255526
  • Indbinding:
  • Paperback
  • Sideantal:
  • 352
  • Udgivet:
  • 16. Marts 2016
  • Udgave:
  • 5
  • Størrelse:
  • 189x232x15 mm.
  • Vægt:
  • 502 g.
  • 4-7 hverdage.
  • 5. Februar 2022

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Beskrivelse af Strategic Management of Technological Innovation
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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