Strategic Planning Systems in Hospitality and Tourism

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Hardback
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928,95 kr.

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It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

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Sprog:
Engelsk

ISBN:
9780851992860

Forlag:
CABI Publishing

Indbinding:
Hardback

Sideantal:
224

Udgivet:
1. september 1998

Størrelse:
156x234x0 mm.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

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