Name: Strategic Reputation Management
Price: 572.95 DKK
Availability: InStock
Author: Pekka Aula
ISBN: 9780805864267

Strategic Reputation Management af Pekka Aula

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Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

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Sprog:
Engelsk

ISBN:
9780805864267

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
256

Udgivet:
24. april 2008

Størrelse:
153x229x21 mm.

Vægt:
488 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

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Business og læring > Ledelse & strategi

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