Name: Strategy and Management of Industrial Brands
Price: 1109.95 DKK
Availability: InStock
Author: Philippe Malaval
ISBN: 9781402077531

Strategy and Management of Industrial Brands af Philippe Malaval

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Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.

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Sprog:
Engelsk

ISBN:
9781402077531

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Paperback

Sideantal:
398

Udgivet:
1. december 2003

Udgave:
12001

Størrelse:
234x156x21 mm.

Vægt:
1290 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.

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