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Street-Smart Persuasion - Vicki Goodfellow Duke - Bog

- A Speaker's Guide To Socratic Design

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Proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781792460395
  • Indbinding:
  • Paperback
  • Sideantal:
  • 277
  • Udgivet:
  • 30. marts 2021
  • Vægt:
  • 350 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Street-Smart Persuasion

Proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

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