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Systems Thinking and Process Dynamics for Marketing Systems - Rajagopal - Bog
- Technologies and Applications for Decision Management
- Indbinding:
- Hardback
- Sideantal:
- 345
- Udgivet:
- 30. april 2012
- 8-11 hverdage.
- 28. november 2024
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-
BLACK NOVEMBER
Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af Systems Thinking and Process Dynamics for Marketing Systems
Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.
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