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Technology-Oriented Customer Touchpoints in Context of Services in Retailing - Tobias Röding - Bog

Bag om Technology-Oriented Customer Touchpoints in Context of Services in Retailing

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658405533
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 11. januar 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 148x15x210 mm.
  • Vægt:
  • 341 g.
  • 8-11 hverdage.
  • 14. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Technology-Oriented Customer Touchpoints in Context of Services in Retailing

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

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