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The Active Consumer - Bog

- Novelty and Surprise in Consumer Choice

Bag om The Active Consumer

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138007147
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 8. april 2014
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 408 g.
  • 2-3 uger.
  • 10. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Active Consumer

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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