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The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Irving Rein - Bog

Bag om The Elusive Fan: Reinventing Sports in a Crowded Marketplace

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071454094
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 16. juli 2006
  • Størrelse:
  • 158x235x31 mm.
  • Vægt:
  • 644 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Elusive Fan: Reinventing Sports in a Crowded Marketplace

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.

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