The Experience Logic as a New Perspective for Marketing Management

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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Sprog:
Engelsk

ISBN:
9783030084783

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
220

Udgivet:
24. januar 2019

Udgave:
12018

Størrelse:
155x235x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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