Name: The International Marketing of Travel and Tourism
Price: 884.95 DKK
Availability: InStock
Author: Francois Vellas
ISBN: 9780333717592

The International Marketing of Travel and Tourism af Francois Vellas

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2-4 uger
884,95 kr.

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Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.

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Sprog:
Engelsk

ISBN:
9780333717592

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Paperback

Sideantal:
329

Udgivet:
5. maj 1999

Størrelse:
247x190x25 mm.

Vægt:
668 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.

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