The Power of Moments - Dan Heath - Bog

What if a teacher could design a lesson that he knew students would remember twenty years later? We all have defining moments in our lives - meaningful experiences that stand out in our memory. In this book, the authors ask: why leave our most meaningful, memorable moments to chance when we can create them?

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the magical, advised upon in relation to real-life stories. From the authors of "Made To Stick".