The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including:
¿ Creating your own Specific Brand Image (SBI)
¿ Developing a flexible business that can evolve with industry trends
¿ Using holistic branding to maximize your customer experience
¿ Crafting a business that is unique with uncompromising quality
¿ Creative ways to differentiate your coffee house
¿ Barista hiring tips to ensure an engaging culture
¿ Techniques to keep your staff motivated
¿ Today's coffee house design trends
¿ The role of the professional barista
¿ Creating your own business plan
¿ Weekly Playbook to increase ticket averages
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