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  5. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers - John (Columbia University O'Shaughnessy - Bog

af John (Columbia University O'Shaughnessy

indgår i Routledge Interpretive Marketing Research serien

The Undermining of Beliefs in the Autonomy and Rationality of Consumers af John (Columbia University O'Shaughnessy
Bag om The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415773232
  • Indbinding:
  • Hardback
  • Sideantal:
  • 154
  • Udgivet:
  • 8. November 2007
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 385 g.
  • 8-11 hverdage.
  • 15. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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