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  5. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers - John (Columbia University O'Shaughnessy - Bog

af John (Columbia University O'Shaughnessy

indgår i Routledge Interpretive Marketing Research serien

The Undermining of Beliefs in the Autonomy and Rationality of Consumers af John (Columbia University O'Shaughnessy
Bag om The Undermining of Beliefs in the Autonomy and Rationality of Consumers

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138986411
  • Indbinding:
  • Paperback
  • Sideantal:
  • 146
  • Udgivet:
  • 17. Januar 2019
  • Størrelse:
  • 231x156x15 mm.
  • Vægt:
  • 252 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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