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Time-aware Conversion Prediction For E-commerce - Wendi (East China Normal Univ Ji - Bog

Bag om Time-aware Conversion Prediction For E-commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9789813224704
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 8. marts 2018
  • Størrelse:
  • 235x158x16 mm.
  • Vægt:
  • 410 g.
  • 8-11 hverdage.
  • 28. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Time-aware Conversion Prediction For E-commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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