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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Bog

indgår i Advances in Culture, Tourism and Hospitality Research serien

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Bag om Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781849509008
  • Indbinding:
  • Hardback
  • Sideantal:
  • 184
  • Udgivet:
  • 24. September 2010
  • Størrelse:
  • 233x160x18 mm.
  • Vægt:
  • 412 g.
  • 2-4 uger.
  • 22. Maj 2024

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Beskrivelse af Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

Brugerbedømmelser af Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites



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