Name: Tourism Promotion and Power
Price: 1199.95 DKK
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Author: Nigel (Cardiff Metropolitan University Morgan
ISBN: 9780471983415

Tourism Promotion and Power af Nigel (Cardiff Metropolitan University Morgan

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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Sprog:
Engelsk

ISBN:
9780471983415

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
272

Udgivet:
29. juli 1998

Størrelse:
254x196x21 mm.

Vægt:
664 g.

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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