Name: Uncover the Hidden Power of Television Programming
Price: 1048.95 DKK
Availability: InStock
Author: Kevin J. Clancy
ISBN: 9780761915829

Uncover the Hidden Power of Television Programming af Kevin J. Clancy

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Paperback
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1.048,95 kr.

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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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Sprog:
Engelsk

ISBN:
9780761915829

Forlag:
SAGE Publications Inc

Indbinding:
Paperback

Sideantal:
244

Udgivet:
30. september 1999

Størrelse:
152x228x13 mm.

Vægt:
370 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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