Name: Understanding the Hospitality Consumer
Price: 522.95 DKK
Availability: InStock
Author: Alastair Williams
ISBN: 9780750652490

Understanding the Hospitality Consumer af Alastair Williams

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Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.

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Sprog:
Engelsk

ISBN:
9780750652490

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
280

Udgivet:
14. Maj 2002

Størrelse:
156x234x14 mm.

Vægt:
412 g.

Leveringstid: 2-4 uger.
Forventet levering: 11. Maj 2024

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Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.

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Business og læring > Marketing

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