Understanding the Interactive Digital Media Marketplace

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Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

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Sprog:
Engelsk

ISBN:
9781613501474

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
472

Udgivet:
31. oktober 2011

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Beskrivelse af Understanding the Interactive Digital Media Marketplace

Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

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