Name: What Is Marketing?
Price: 244.95 DKK
Availability: InStock
Author: Alvin J. Silk
ISBN: 9781422104606

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Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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Sprog:
Engelsk

ISBN:
9781422104606

Forlag:
Harvard Business Review Press

Indbinding:
Paperback

Sideantal:
224

Udgivet:
1. oktober 2006

Størrelse:
155x231x19 mm.

Vægt:
334 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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