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Why don't you get this? - Charlotte Strøm - Bog

- Guide to the handling of communication and press for physicians and scientists

Bag om Why don't you get this?

Why don't you get this? gives scientists and physicians the means to understand and play by the rules of journalistic communication. You get the basic principles for communicating and handling the media and understanding of how journalists work. In the book you will find examples of how different angles to the same story may leave very different impressions with the reader. Further, you will learn how to determine what turns a certain story into big news. You will gain useful tools to sharpen your key message and define your target groups. Finally, the book provides tricks and ideas on how to write a press release in order for you to successfully communicate about your research in the press.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788743006664
  • Indbinding:
  • Paperback
  • Sideantal:
  • 152
  • Udgivet:
  • 13. juli 2018
  • Udgave:
  • 1
  • Størrelse:
  • 148x210x11 mm.
  • Vægt:
  • 230 g.
  • BLACK FRIDAY
    : :
Leveringstid: 2-4 uger
Forventet levering: 23. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Why don't you get this?

Why don't you get this? gives scientists and physicians the means to understand and play by the rules of journalistic communication.

You get the basic principles for communicating and handling the media and understanding of how journalists work. In the book you will find examples of how different angles to the same story may leave very different impressions with the reader. Further, you will learn how to determine what turns a certain story into big news. You will gain useful tools to sharpen your key message and define your target groups. Finally, the book provides tricks and ideas on how to write a press release in order for you to successfully communicate about your research in the press.

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