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456,95 kr.

Bag om Word of Mouth and Social Media

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.This book was originally published as a special issue of the Journal of Marketing Communications.

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Sprog:
Engelsk

ISBN:
9781032929033

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
176

Udgivet:
14. oktober 2024

Størrelse:
174x246x0 mm.

Vægt:
326 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Word of Mouth and Social Media

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.This book was originally published as a special issue of the Journal of Marketing Communications.

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