Bøger i 100 Ideas serien

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.

This inspiring book chronicles the most influential ideas that have shaped architecture. Arranged in a broadly chronological order, the ideas are presented through fascinating text and arresting visuals, 100 Ideas that Changed Architecture explores when each idea first evolved and the subsequent impact it has had up to the present day.

This compelling book chronicles the most influential ideas that have shaped photography from the invention of the daguerreotype in the early 19th century up to the digital revolution and beyond.

¿ Fachkundig ausgewählte Schlüsselwerke erzählen diespannende Geschichte des Designs¿ Mit hervorragendem Bildteil und kurzweiligem Text¿ Inspiration und Wissen für designinteressierte LeserDieses inspirierende Buch zeigt die einflussreichsten Ideenauf, die in den letzten Jahren das internationale IndustrieundProduktdesign geprägt haben. Geschrieben von zweirenommierten Experten für modernes Design, bietet das Bucheinen historischen Überblick über die spannende Geschichtedes angewandten Designs, von den Anfängen der modernenGestaltung in den Handwerksbetrieben des 19. Jahrhundertsüber die Urgeschichte des Produktdesigns im frühen 20.Jahrhundert und die wichtigen Reform-Bewegungen bis zu denVeränderungen, die von der modernen Massenproduktion undder Nachkriegs-Konsumgesellschaft hervorgerufen wurden.Auch jüngste Errungenschaften wie Open-Source-Design undBiomimikry finden Eingang in die Abhandlung.