Bøger i EURICUR Series European Institute for Comparative Urban Research serien

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

Nevertheless, the importance of human capital as a determinant of cities' competitiveness demands proactive city policies targeting this community of city users.

How can cities influence and sustain their competitive position over time? How to secure new legacies of city events? How to nurture cleantech industries through urban regeneration? This book provides insight on these issues by analysing a number of innovative urban development strategies in context.