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Marketing and branding are a significant part of the dental practice's success, stability and development. But the question is who should manage them? A dentist or a Professional Marketer? The dental clinic just like any other business requires a steady stream of clients. The job of dentists is a specialist job, hence they have very little time to devote for marketing of their clinic or build a brand. The competition for dental clinics has increased with the advent of internet. Today there is even more need than ever for dental clinics to adopt a marketing strategy that can help them market the clinic effectively. This book focuses on the issues faced by the dental clinics and how to implement the strategies that increase the business for dental clinics. You can offer your services to track the competition.

This book discusses the business of providing marketing consultancy to the aerobics center. An aerobics center offers the physical exercises that are designed to improve the fitness in terms of muscle strength and cardiovascular fitness in the individual. An aerobic center business is highly localized and requires a marketing strategy that is different from product or service that can has the potential to reach to the higher demographic area. An aerobic center requires innovative marketing solutions that can market the fitness products to various groups. Usually, the owners of the aerobics centers take care of the marketing process themselves. Your job as a marketing consultant is to convince them to hire you as an external marketing consultant, by highlighting the potential benefits their business can receive. Usually, the owners of the small and localized business have several misconceptions about appointing a marketing consultant and diving into the digital marketing sphere to expand their business.

A business might offer different products or services to customers but their end goal remains the same, which is to procure more customers for expansion and growth. A business requires the help of specialists to help achieve their goals. Big corporations can afford to pay salaries and create a separate department dedicated to marketing functions but for a small business owner, it becomes very difficult to recruit people specifically for marketing. Most of the small business owners take care of marketing functions themselves. It is here that a freelance marketing consultant can help. A marketing consultant can be hired for short duration for specific activity but his expertise will immensely benefit the small business because of the experience and the perspective he brings along with him.