Bøger i Guide to Basic Print Production serien

This is the first in a series of four related books. It deals with the thinking, planning and preparation that should take place before production of material begins. Whatever kind of material it is, it will take time and money. Producers will therefore want it to be worth the effort, and to do the job it was meant to do.

This book deals with the design and production of artwork. ''Camera-ready'' artwork means the material you want printed -completed text and illustrations pasted in position, ready for the printer to make a printing plate. Design and production can involve a wide range of choices and techniques. You as a producer do not have to know everything! What you must know is what to ask, and who to ask, in order to make informed choices. You may go on to do all the practical work yourself, or you may explain things to somebody else so that they can do it. This book covers planning and making choices as well as practical work.

The first three books of this series cover research, planning and pretesting of material, the design and production of artwork, and information about different printing processes. All these subjects are relevant to the person running a small printing unit, but this book deals with things that form part of his day-to-day activity and are therefore of more immediate concern.