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How do you brand a revolution?In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon.Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK.Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite:Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it.Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.

"The book spells out the great human achievements that have been brought about by humans who hunt and gather - across the millennia. It also shows that these achievements go beyond hunting and gathering alone. They depend on particular ways of understanding the human environment and the world at large. Barnard points out that there is a lot to be learned for our own lives when getting to know a life based on hunting and gathering. This also has to do with the fact that their mode of living in many ways continues to be deeply enshrined in what we are and what we do. At the same time, learning from hunter-gatherers helps to unsettle us in a positive way. Maybe your and my way of doing things is not without alternative after all. And getting to know alternative ways of life that have been successfully put into practice by the people described in this book are a better start than fantasy and science fiction. However, the biggest lesson of all is to understand how things are connected and how people are connected. This also means that it would be naive to think that one could simply import isolated practices from elsewhere without there being effects that reach far into all domains of life. The living hunter-gatherers that Alan Barnard introduces us to in this book are often prevented to continue their way of life because of what the rest of us do: the amount of resources that we use and waste, the grabbing of land that serves a world economy banking on unsustainable growth, the power that we abuse when dealing with indigenous minorities and a false sense of superiority towards hunter-gatherers."Thomas Widlok, University of Cologne Alan Barnard FBA is Emeritus Professor of the Anthropology of Southern Africa in the University of Edinburgh. He studied in the United States, Canada and England and has taught at the University of Cape Town, University College London and the University of Edinburgh. Since 1974, he has conducted field research with Bushmen or San in Botswana, Namibia and South Africa. He served as an Honorary Consul of Namibia for eleven years, and in 2010 he was elected a Fellow of the British Academy. Among his many books are Research Practices in the Study of Kinship (co-authored, 1984), A Nharo Wordlist with Notes on Grammar (1985), Hunters and Herders of Southern Africa: A Comparative Ethnography of the Khoisan Peoples (1992), Kalahari Bushmen (children's book, 1993), History and Theory in Anthropology (2000), Social Anthropology (2006), Anthropology and the Bushman (2007), Social Anthropology and Human Origins (2011), Genesis of Symbolic Thought (2012), Language in Prehistory (2016) and Bushmen: Kalahari Hunter-Gatherers and Their Descendants (2019). His works were all written in English, but have been translated into 18 other languages.

Every culture has some system of knowledge to explain its place in the world. Some of these systems are more complex than others, but each has an internal consistency based on what people have experienced. Some cultures have been characterized as "savage," or "primitive" and have been considered as inferior by other cultures. Some cultures have become highly "scientific," based on certain accepted practices of controlling their environments. This book presents examples from cultures in Mesoamerica and North America of different ways of seeing the world. These examples may inspire readers to examine their own ways of knowing. Clara Sue Kidwell has served as associate dean for program development at Bacone college in Muskogee, Oklahoma (2011-2013), director of the American Indian Center at the University of North Carolina at Chapel Hill (2007-2011), and director of the Native American Studies program and Professor of History at the University of Oklahoma in Norman (1995- 2007). Her tribal affiliations are Choctaw and Chippewa. She received Ph.D. in History of Science from the University of Oklahoma. Before joining the faculty there in 1995 she served for two years as Assistant Director of Cultural Resources at the National Museum of the American Indian, Smithsonian Institution.Her publications include Choctaws and Missionaries in Mississippi, 1818-1918, A Native American Theology, co-authored with Homer Noley and George Tinker, Native American Studies co-authored with Alan Velie, and The Choctaws in Oklahoma: From Tribe to Nation, 1855-1970.

The book is a vivid honest story of a Fashion designer, looking for her inner voice and true self, throughout creative process dynamics, critical thinking, inspirations, fashion dramas, failing attempts and lots of self-analysis.Deep socio-anthropological reflections alternate with story-telling, helping the curious reader to discover the intricate maze of an artist's mind, unravelling doubts and questions regarding the psychological flux at the base of every creative process, its relevance, and crucial role in fostering a deeper sense of awareness and consistent artistic sensitivity within the individual.The "blank canvas", as a constant, delicate presence, since the very beginning, is a metaphor of our existence, of a never-ending learning process, that finally finds its perfect solution and representation in the final chapters, unleashing its inner deepest meaning. The results is a perfect blend of narrative, non fiction, and ironic autobiography, that not only leads the upcoming artist, but also the curious reader, even when avulsed from creative processes towards a journey of re-discovery of its imaginative potential, and creative being.Marella Campagna is a fashion designer by origin and a writer by adoption.In her adolescence she endured classical studies, which lit her passion for literature, reading and writing, complementing the artistic skills which she nurtured ever since she was a child, particularly in the areas of drawing and garment design.

This book contains 51 sermons on High Days and Holy Days in the Christian calendar. Though arising from the author's own religious experience, many of the themes are universal and speak to people of all religious faiths and none and to all cultures. It is hoped they will appeal to the many people who are housebound and unable to attend their place of worship. It is hoped too that it will be welcomed by the tens of thousands of people who faithfully and doggedly sit, often on hard pews, listening to sermons every week. They are to be counted among the blessed. Students, ordinands and some Faith Leaders may also enjoy this collection.