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In this book, Lea Gerhards traces connections between three recent vampire romance series; the Twilight film series (2008-2012), The Vampire Diaries (2009-2017) and True Blood (2008-2014), exploring their tremendous discursive and ideological power in order to understand the cultural politics of these extremely popular texts. She uses contemporary vampire romance to examine postfeminist ideologies and discuss gender, sexuality, subjectivity, agency and the body. Discussing a range of conflicting meanings contained in the narratives, Gerhards critically looks genre's engagement with everyday sexism and violence against women, power relations in heterosexual relationships, sexual autonomy and pleasure, (self-) empowerment, and (self-) surveillance. She asks: Why are these genre texts so popular right now, what specific desires, issues and fears are addressed and negotiated by them, and what kinds of pleasures do they offer?
In Feel-Bad Postfeminism, Catherine McDermott provides crucial insight into what growing up during empowerment postfeminism feels like, and outlines the continuing postfeminist legacy of resilience in girlhood coming-of-age narratives.McDermott's analysis of Gone Girl (2012), Girls (2012-2017) and Appropriate Behaviour (2012) illuminates a major cultural turn in which the pleasures of postfeminist empowerment curdle into a profound sense of rage and resentment. By contrast, close examination of The Hunger Games (2008-2010), Girlhood (2014) and Catch Me Daddy (2014) reveals that contemporary genres are increasingly constructing girls as uniquely capable of resiliently overcoming and adapting to unforgiving social conditions. She develops an affective vocabulary to better understand contemporary modes of defiant, transformative and relational resilience, as well as a framework through which to expand on further modes that are specific to the genres they emerge within. Overall, the book suggests that exploration of the affective dimensions of girls' and women's culture can offer new insights into how coming-of-age, girlhood and femininity are culturally produced in the aftermath of postfeminism.
How can we understand intensifying gender inequalities against the backdrop of the rising visibility of popular mediated feminism? Can domestic cultures provide a space for a feminist response and resistance to austerity? This book seeks to address these questions, exploring how the revival of domestic, traditionally feminine activities, such as crafting, baking and sewing, have gone hand-in-hand with the re-politicisation of domestic culture during an era of austerity. Jessica Martin provides an in-depth analysis of key public figures who forged their public personas by co-opting the harsh conditions of austerity, turning them into a 'popular' brand of neoliberal feminism. Drawing on several case studies - including self-identifying feminists, domesticity experts and mothers such as Kirstie Allsopp, Justine Roberts, and Jen Gale, as well as the blogger, cook and anti-austerity activist Jack Munroe - Martin conceptualises the 'austerity celebrity' and explores how these figures have each developed their own style of domesticity activism and politicised domesticity. She also argues that these celebrity responses span the political spectrum, be it Allsopp's active championing of the 'Big Society', individualism and conservatism or Roberts' mobilisation of mothers into a political pressure group active in UK parliamentary politics. Finally, Martin explains how the turn towards a nostalgic domesticity within austerity culture in the UK has intensified during the COVID-19 crisis, paving the way for discourse that accepts escalating inequalities under the guise of a particular notion of white nostalgic femininity, as well as the British blitz spirit, invoking a form of patriotic stoicism and nationalistic sentiment.
Male and Female Violence in Popular Media brings into focus the apparently symmetrical phenomena of men's violence against women and women's violence against men, explaining the profound differences in their actual features as well as in their representations, which over the last few years have been proliferating in a vast array of global media contents. Elisa Giomi and Sveva Magaraggia consider popular media including crime TV series such as The Killing (Denmark, 2007- 2012), The Fall (UK, 2013-2016) and True Detective (USA, 2015), factual entertainment such as Who the (bleep) Did I Marry? (Investigation Discovery, 2010-2015), and Italian pop music in order to examine popular culture's depictions of men and women in their opposite, yet complementary, roles of perpetrators and victims. They reveal how TV shows, pop-songs, news and commercials that populate global audiences' daily life fuel false beliefs about love and sexuality that either legitimate or stigmatise violence depending on the perpetrators and victims' gender.
The heroic romance is one of the West's most enduring narratives, found everywhere, from religion and myth to blockbuster films and young adult literature. Within this story, adolescent girls are not, and cannot be, the heroes. They are, at best, the hero's bride, a prize he wins for slaying monsters. Crucially, although the girl's exclusion from heroic selfhood affects all girls, it does not do so equally- whiteness and able-bodiedness are taken as markers of heightened, fantasy femininity. Female Heroes in Young Adult Fantasy Fiction explores how the young female-heroes of mythopoeic YA, a Tolkienian-inspired genre drawing on myth's world-creating power and YA's liminal potential, disrupt the conventional heroic narrative. These heroes, such as Tamora Pierce's Alanna the Lioness, Daine the Wildmage, and Marissa Meyer's Cinder and Iko, offer a model of being-hero, an embodied way of living and being in this world that disrupts the typical hero's violent hierarchy, isolating individuality, and erasure of difference. In doing so, they push the boundaries of what it means to be a hero, a girl, and even human.
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