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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
Cost and Management Accounting is a clear explanatory text covering the principles and techniques of the subject. It will prove invaluable for students in Further and Higher Education, particularly those studying on Accounting Foundation, 'A' level and BTEC courses. It will also suit practising managers who wish to improve their existing skills.
Part of Macmillan's series of law books, this text is intended for law undergraduates. It provides an introduction to conveyancing and the laws which apply to it. Other titles in the series include "Basic English Law", "Company Accounts", "Criminal Law" and "Personnel Administration".
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