Bøger i Routledge Introductions to Media and Communications serien

With examples across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study news.

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

Considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it allows. This book explores: the political economy of the internet; computer mediated communication; websites as communication; conceptualizing users of the internet; and internet communities and practices.

Explores the photograph in the 21st century and its importance as a media form.