Bøger i Routledge Studies in Sociolinguistics serien

Presents an alternative paradigm in understanding and appreciating World Englishes in the wake of globalization and its accompanying shifting priorities in many dimensions of modern life, including the emergence of the English language as the dominant lingua franca.

Looks at the relationship between linguistic diversity and the economic sector, in particular the operation of firms. This book develops a perspective combining language economics, which helps to fill gaps in our understanding of the role of languages in economic activity, and a sociolinguistic perspective on macro-level language policy issues.

This groundbreaking collection showcases Jenny Cheshire¿s influential work in bringing greater attention to quantitative analysis of socio-grammatical variation and builds upon her contributions with new lines of inquiry pushing sociolinguistic research forward.

Representations of gender in learning materials convey an implicit message to students about attitudes towards culturally appropriate gender roles for women and men. This collection takes a linguistic approach to exploring theories about gender representation within the sphere of education and textbooks, and their effects on readers and students within an international context. Contributors evaluate the extent to which gendered representations in textbooks perpetuate stereotypical gender roles, what the impact may be on learners, and the ways that both teachers and learners interact and engage with these texts.

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.

The impetus for this book comes from the noticeable increased interest in heritage language research around the world, particularly in regards to education and policy. This edited collection will take the development and establishment of heritage language policies as its primary focus and will analyze these policies comparatively through international case studies. Gathering scholars from across the globe in a broad and inclusive approach to heritage languages, this book provides a fresh resource that will be valuable in informing new directions for the study of heritage languages.

This book is drawn from an interdisciplinary, longitudinal project entitled 'Thirty Years of Talk.' Through ethnographic interviews and data on the language of working class women in Kobe, this study sketches the transitions in these women's lives and how their language use, discourse and identities change in specific sociocultural contexts.

Building on recent debates in Peru on cultural and biological definitions of race, this book seeks to re-examine the relationship between race and culture not as a dichotomy but as one rooted in and shaped by specific historical moments.

Representations of gender in learning materials convey an implicit message to students about attitudes towards culturally appropriate gender roles for women and men. This collection takes a linguistic approach to exploring theories about gender representation within the sphere of education and textbooks, and their effects on readers and students within an international context. Contributors evaluate the extent to which gendered representations in textbooks perpetuate stereotypical gender roles, what the impact may be on learners, and the ways that both teachers and learners interact and engage with these texts.