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This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes.Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.
This book is a culmination of sustained research work on the evaluation of cricket and its management to imbibe a balance between its various formats by using data and analytics. The book has identified three primary stakeholders-administrators, players and spectators-each having their own ambitions. In order for convergence of these ambitions, it has prescribed the networked governance in place of hierarchic governance for the International Cricket Council (ICC), the cricket's apex body. This book aims at creating a balance between formats that each country should play. There is as much dearth of academic research on this topic, as there is abundance of individual viewpoints from professionals related to the game. Hence at the outset, the book has created a action points and has underlined the lack of convergence with present way of governance. This book has created a meta-metric framework for formative assessment of influence across cricket formats. In order to assess the influence of T20 on test matches and on India's performance, a comparison between pre-IPL period (1998-2007) and post-IPL period (2008-2017) by using this framework has been done.
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