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Why do some books attract readers while others don't? What are the essential qualities of an irresistible read, a story people can't wait to start? And what's the secret to attracting a literary agent or publishing deal? The answer to all three questions is: Premise. A powerful premise is what separates ordinary novels from bestsellers. William Bernhardt explains the essential elements of breakout books, stories that reel in readers and attract serious attention. He discusses all the essential elements: originality, high stakes, believability, inescapable conflict, emotional appeal, and others. Plus, in the final chapter, Bernhardt explains how to turn your powerful premise into a winning pitch to attract agents and editors.

Why do so many people talk about writing a book but never get the job done? Why do so many start books they never finish? And why is the final product often so much less than what editors and agents want? Because writing is a process, and no steps can be omitted without impacting the quality of the work. As bestselling author William Bernhardt explains, editing begins before you start writing and doesn't end until the book is in print (if then). This book guides writers through that process, explaining what's worth doing and when to do it. With his usual straightforward, demystified approach, Bernhardt explains how to produce a book of exceptional quality.

Why do some books linger in memory long after they are read? Why are some books reread, recommended, shared in the classroom? How can you add your book to this distinguished company? The key is theme, giving your story a dynamic idea that lends it power and purpose. William Bernhardt explains what theme is, how it is best revealed, and how to find the theme that, handled correctly, will distinguish your book from all the others. Plus, in the final chapter, Bernhardt explains how your book can have a positive impact on the world in which you live.The Red Sneaker Writing Center is dedicated to helping writers achieve their literary goals. What's a red sneaker writer? A committed writer seeking useful instruction and guidance rather than obfuscation and attitude. Red sneakers get the job done and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this book is for you.