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WITH HUNDREDS OF MORTGAGES NOW AVAILABLE, HOW DO YOU CHOOSE THE ONE THAT'S RIGHT FOR YOU?Congratulations! Chances are you're buying a new home or refinancing an old one and are now in the process of applying for a mortgage loan. Before making any decisions that could affect the next 30 years of your life, arm yourself with this edition of Tips & Traps When Mortgage Hunting. There are so many loans now available for practically every situation. America's leading real estate authority, Robert Irwin, will help you cut through the confusion and find the mortgage that fits your needs and is right for your budget. If one of your biggest concerns is paying too high an interest rate, or shelling out excessive cash for closing costs, this book will save you money by showing you how to find the lowest rates available. In easy-to-understand language, Irwin explains...When to use a mortgage broker and how to find the right oneHow to use the latest technology to conduct a mortgage search onlineHow to shop for and lock in the lowest interest rateHow to avoid being denied a mortgage because of a credit problem>

Win new customers-and keep them coming backWhether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.Connect with your target marketUnlock hidden streams of profit and increase salesDevelop and deliver a compelling story for your brandEffectively and profitably manage customer relationshipsDetermine how much media weight is enough and how to avoid spending too muchAttract customers to your Web site