Bøger om Management

Emeritus professor of Strategy, IMD Business School Dominique Turpin: "If you want a great business book, don’t miss: “Win The Strategy Execution” by Lars H. Nielsen. Hands on, practical essential if you want your strategy to really happen!Professor Marcus M. Larsen, Copenhagen Business School, dep. of strategy and innovation: "In theory, strategy may sound simple. In practice, however, succeeding with your strategy is a complex endeavor that requires commitment throughout the organization. In "Win the Strategy Execution", Lars H. Nielsen elegantly demonstrates how successful strategies must focus on the people within the organization. Through novel insights, valuable experience, and rich case illustrations, Lars offers a practical and hands-on book on how to sharpen strategy processes in all kinds of organizations.EY HR Director Peter Haugaard: “I'm certain and sure that your success in strategy execution will improve after following Lars's advice.”One thing is to develop the right strategy. Another thing to have the commitment of senior management and the board. However, the most important and most difficult thing is: Making the strategy happen. If senior management fails to motivate employees to pursue their strategic ambitions, a great strategy is like a beautiful boat in a harbor — without a dedicated team onboard it can never depart as expected. Creating followership is not easy. It requires an alignment in leadership and the ability to communicate purpose to employees' minds and hearts. When this succeeds, the company moves a decisive step forward.This book contains successfully proved advice for your actual strategy work and for effective communication with the aim of executing an ambitious strategy on the first try.Winning the strategy execution means doing the right things in the right way when they are most needed.

Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership.The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates:- Organisational commitment towards digital strategy adoption and implementation- Promotion of experimentation based on concrete and tangible data- Adoption of a cross-functional and agile approach to disruptive innovation- Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trendsThis book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation.Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School.

Professor Sean Meehan, IMD Business School, Lausanne, CH:Lars H. Nielsen's thoughtful reflections on the journeys of successful Olympians, including his own, provide a clear, straightforward and motivating approach to achieving the persistent peak performances required to win. His approach is informed, and in "Winner Culture" vividly illustrated, by his work with winning organizations such as PANDORA, ATP, Danfoss and Jyske Bank. More a "just-do-it" than a detailed "how-to", Winner Culture identifies critical elements which based on my own observations, leadership teams have, despite repeated urging not to, a tendency to either overlook or not take sufficiently seriously enough. Two examples: 1) The power of establishing an highly ambitious goal, aligning by visualizing what goal achievement will require and reinforcing what is required along the journey through crystal clear communications (super illustrations here from the sports and business worlds); 2) Stay the course! I see this myself in practice: executives get fatigued, burned-out, bored and frustrated with the lack of progress. They unhelpfully introduce new twists, new ideas, often at just the wrong moment. The bigger lesson is that a strong performance management culture offers lots of space to all helpful ideas, but each in its own place and at the right time. A persistent theme running through the book, but not emphasized is the strength of the leaders 'showcased'; they are all strong leaders who took responsibility for creating, cultivating and guarding their winning cultures. The stories in which they feature are top class - Lars does a great service in lifting the curtain on these journeys to goal accomplishment. "Winner Culture" is an easy accessible read which should motivate executives and leaders as they face unrelenting uncertainty. Read it!Olympic Champion, 2012, Mads Rasmussen, Rowing: "A winner culture can be created. In this book Lars explains how."A winner culture is when success turns into a conscious habit. This was ATP’s ambition and it worked. The results speak for themselves: In 2010 ATP was named the world’s best pension fund. A winner culture means delivering the out-of-the-ordinary top performance on a daily basis. It is a winner culture which enables competent organizations and teams to achieve success when needed most. Since 1989, Lars H. Nielsen has been helping to create winners in a large section of the business sector. In addition to ATP he has cooperated with organizations as Jyske Bank, Danfoss and PANDORA – and it is the creation of a firmly anchored winner culture in these companies that this book is all about. In this book, which is intended for the ambitious manager or staff member and is based on in-depth case studies, Lars H. Nielsen tells how it is possible to create a winner culture for any team or organization. Be inspired, create a winner culture and reach the optimum performance – not just once but again and again.

NY BOG om at lære at bruge musik til ledelse I Fra solo til samspil fortæller hjerneforsker, musiker og leder Peter Vuust – med udgangspunkt i den nyeste forskning om musikkens påvirkning af hjernen – hvordan man skaber en arbejdsplads med samspil frem for topstyring, og med det groove, som gør, at medarbejderne vil elske at gå på arbejde. Ledere kan med bogen i hånden lære at bruge en musikalsk tankegang i deres arbejde, og man behøver intet forhåndskendskab til musik andet end at kunne lide den. Musikhistorien er fyldt med eksempler på god ledelse. Jazzmusikeren Miles Davis gav for eksempek sine musikere lige dele frihed og opmærksomhed, og i the Beatles skiftedes medlemmerne til at stå forrest og bagerst i bandet. Peter Vuusts store indblik i struktur, opbygning og udførelse i forskellig musik er til konkret inspiration for læseren. Peter Vuust (f. 1961) er forfatter til bestselleren Musik på hjernen, hjerneforsker, jazzbasist og leder af Center for Musik i Hjernen med 30-40 tilknyttede forskere. Han er Danmarks førende ekspert inden for feltet Musik og hjerne, leder sit eget jazzorkester og har medvirket på mere end 100 plader.

In It’s All About People – 35 Years a CEO, Steen Westh Nielsen distils his long experience leading small and medium sized manufacturing and service companies in Denmark, Germany, the Czech Republic, and Slovakia, into a highly readable guide to management and leadership. With his co-author Jeremy Verity, he describes his life-story and explores how his background as a Dane helped him manage people “the Scandinavian way”; what he learned from working with people from many different backgrounds; and the techniques of management he developed while building up a highly successful software house in Central Europe. It is an informative story, that includes lessons learned along the way, which he tells entertainingly with the intention of inspiring managers who today run, or hope one day to run, a small- or medium-sized enterprise. About the authorsSteen Westh Nielsen is a Danish entrepreneur, salesman and business mentor. Trained as a lawyer, he took up business soon after university and became a CEO in his mid-30s. For the next 35 years he managed companies in many countries, practicing entrepreneurship, leadership, and management with an international perspective.Jeremy Verity is a Jamaican broadcaster, journalist, producer, and hesitant information scientist. He has worked for the Jamaica Broadcasting Corporation, the BBC, the Thompson Corporation and BMW/LandRover in the Caribbean, Africa, and Europe.

”Her sidder jeg med hele mit liv vendt på hovedet på grund af nogle fingre, som kortvarigt befandt sig det forkerte sted.” Alle muligheder synes at ligge åbne for den unge, talentfulde kvinde, som fortæller sin historie i Autopilot. Hun har gode venner, en kærlig familie og er på vej til en spændende optagelsesprøve ved musikkonservatoriet i København. Men efter en fest i juledagene, hvor en af hendes venner forgriber sig på hende, har hun mistet forbindelsen til sig selv og sine nærmeste og er ude af stand til at føle andet end en mærkværdig ligegyldighed over for verden omkring sig. Autopilot er en rørende, moderne fortælling, som på realistisk vis beskriver konsekvenserne af et overgreb og handler om, hvordan man finder vej ud af mørket igen. Bogen vandt i 2020 konkurrencen Nye Stemmer i sit hjemland, Island.

Vi er vores handlinger, og vores handlinger har konsekvenser.ETISK HANDLEKRAFT og HUMAN INDRETNING er en metode, der kan bruges til at navigere efter i en udfordret verden, som kræver ændret adfærd og handlinger.ETISK HANDLEKRAFT giver redskaber til at træffe beslutninger på et oplyst grundlag og bidrager til langsigtede mål og strategier.I bogen bruger vi ETISK HANDLEKRAFT til at blive klogere på begrebet HUMAN INDRETNING, der kan gøre os opmærksomme på sammenhængen mellem krop og rum, og give os en metode til at indrette vores arbejdspladser, så alle bliver gladere og sundere, når de går på arbejde.Bogen henvender sig til virksomhedsledere og medarbejdere, som er optaget af forandringer i et etisk og bæredygtigt perspektiv.Om forfatterneKaren Noeberg ejer virksomheden Noeberg bæredygtig indretning, der arbejder med implementering af grønne løsninger i design og produktion.Karen er cand.mag. i billedkunst og dramaturgi. Hun har 23 års erfaring med at skabe rumløsninger, der fysisk og visuelt understøtter virksomhedens værdigrundlag og medarbejderkultur.Karen arbejder som scenograf med Human indretning for private og offentlige virksomheder i Danmark.Tin Jørgensen ejer Rethink Consulting ApS, som skaber værdi for virksomheder, der ønsker økonomisk, etisk og grøn vækst. Tin er cand.oecon., har en master i filosofi samt 27 års erfaring som strategisk og kommerciel økonom med fokus på etik og værdier i erhvervslivet. Fra 1993-2015 var Tin agent for det finske designbrand Marimekko, en rejse fra røde tal på bundlinjen til en børsnotering. Tin arbejder med forretningsetik og Etisk handlekraft som professionelt bestyrelsesmedlem i Middelfart Sparekasse og næstformand i Connect Denmark

LEDELSE I EN CORONATID er en yderst relevant håndbog om ledelse i en tid præget af hjemmearbejde, uvished og fragmenterede processer.  Corona har kastet både ledere og medarbejdere ud i et distance-samarbejde af ukendte dimensioner, og selvom der for længst er kommet styr på praktikken, begynder sprækkerne nu at vise sig. Medarbejdere føler sig ”afkoblede”, trivslen falder, og ledere har mistet følingen med deres ansatte. Tiden er inde til et servicetjek af ledelseskompetencer og -metoder for fortsat at kunne sikre resultater og tilfredse medarbejdere.  I denne håndbog giver den erfarne leder og Master Coach, Anita Palmgren, et bud på, hvordan du på en ærlig og autentisk måde kan blive en mere nærværende leder i en fraværende coronatid. LEDELSE I EN CORONATID er kort, letlæselig med brugbare råd og anbefalinger. Den kan læses i dag – og bruges allerede i morgen.

Uden en følelse af mening mister vi drive, fokus og retning. Evnen til at finde mening giver mindre mentalt stress, færre sygedage, modvirker frustration, tvivl og indre tomhed. To faktorer er styrkende for oplevelsen af mening:• En leders personlige perspektiv på spørgsmålet om mening• Lederskabsudvikling af mening som intelligens og kapitalSom leder skal du kunne tale om og inspirere ud fra de mest fundamentale følelser og spørgsmål enhver person på et tidspunkt bliver ramt af: • Hvorfor står jeg op hver dag?• Hvad giver mening i mit liv?• Er mit arbejde meningsfuldt?• Hvad er meningen med virksomheden? Mening som kapital og intelligens er det fundamentale grundlag for vækstpotentiale både i dig selv som leder og i din virksomhed.Lederskab med Mening giver dig konkrete redskaber til at udvikle et organisatorisk økosystem for meningsfuldhed.Om forfatterenAnja Elfrida Hald (f. 1974) er ekspert i meningspsykologien Eksistentiel analyse og logoterapi og har udviklet konceptet Lederskab med Mening.Lederskab med Mening lærer dig, hvordan du låser op for hemmeligheden til at udvikle meningsfuldt arbejde og et meningsfuldt liv.

Verden har brug for dygtige ledere.Lederskab er meget andet end at gå foran som et godt eksempel. Det er også en dannelsesrejse, og det tager overraskende lang tid at blive en kompetent leder, for en leder skal arbejde lige så meget med sig selv som med sine virkemidler. Noget er sjovt og inspirerende, andet er surt og dybt frustrerende, men til sidst giver det hele alligevel mening.Denne bog er skrevet for at gøre vejen til lederskabet lettere og for at give læringen retning. Det er både en grundbog og en dannelsesrejse. Temaerne er lagt i en rækkefølge svarende til, at lederens horisont efterhånden udvides. Bogen er skrevet med humor og ærlighed.Om forfatterenHildur Grauslund Nielsen (f. 1973) debuterede som forfatter i 2019. Rejs dig – fra øgle til leder er Hildurs anden bog.Hildur har virket som leder siden 2005, og i bogen deler hun ud af sin viden og sine tanker om ledelse

The international human rights have created monumental changes in the world. They express, more beautifully than anything else, the vision that all citizens deserve a life in dignity, freedom, and security. This vision should be the foundation for both foreign policy, development policy, international cooperation and for day-to-day leadership and management. Then I would like a dishwasher, please is an academic review and a practitioner’s guide to a human rights-based strategy with stories from places and people from all over the world. It demonstrates how the international human rights can be used not only as goals, but also as an approach based on the human rights principles: Accountability, transparency, participation, and equality. The book argues that a human rights-based strategy can and should be used at all levels and everywhere in both governments, private companies and in civil society organisations.Excerpt from the book:When we were about to sit down, I pulled out her chair as good manners in our part of the world demands. It visibly made her very confused. She looked slightly embarrassed but then pulled herself together and said loudly: “It is my chair”. When I explained that it was a common Western custom that men hold the chair for ladies at dinner parties, she and the rest of the Afghans laughed loudly. “Here in Afghanistan, men still take the chair from the women,” they said. There are many cultural differences. But she, impressively, stood up for her rights even in front of a Danish minister. It was her chair. About the author Christian Friis Bach is director of warfair.org, author, and lecturer. He has been Danish Minister for Development Cooperation; UN Under-Secretary-General (UNECE); Secretary-General for the Danish Refugee Council; International Director in DanChurchAid; Chairman of MS/Action Aid; and Associate Professor at the University of Copenhagen (KVL).

Tech For Life is a movement that embraces technology as a means of developing good things for humanity. This book invites you to join the movement, and the conversation, about how we collaboratively can optimize our businesses for life, and not only for profits. Regardless of your company size, whether you are a start-up or a global market leader, your participation makes a difference to the future. The authors provide a multidimensional context for the Tech for Life movement that offers an introduction to the core values and principles. You will get a understanding of the importance and necessity of leading technology for the common good of human beings. The Tech for Life movement urges us all to develop and use technology as a force for good all over the world and to take part in a new way of using technology positively to: – CONTRIBUTE TO SOCIETY– ENHANCE THE LIVES OF ITS USERS– CREATE OPPORTUNITIES FOR ALL– RESPECT AND ENHANCE HUMAN RIGHTS– BE HUMAN-CENTERED AT ALL TIMES

En ny tids veluddannede og selvstændige kvinder er på vej mod at overtage flere og flere af erhvervslivets topposter, og de er efterspurgte. Men for at det kan ske på en god og afbalanceret måde i forhold til det hele liv, som er så vigtig for den moderne kvinde, må det ske intelligent. Den ny tids topkvinde må ikke bare være faglig dygtig, hun må også kende sig selv, have handlekraft til at træde selvstændigt frem og mod til at vise, hvad hun har at byde på. Og det kræver et godt samspil mellem hendes feminine og maskuline kvaliteter. Med afsæt i mytologi og filosofi samt sin egen erfaring som leder og coach fortæller forfatteren, hvordan de veluddannede kvinder kan realisere deres fulde potentiale og samtidig berige erhvervslivet med både følelsesmæssig intelligens og kreativ handlekraft. De dygtige kvinders indtog på direktionsgangene er uden tvivl en udfordring for mændene, men er samtidig en storslået mulighed for at skabe en ny tids ledelsesmæssige partnerskaber, hvor mænd og kvinder indgår i frugtbare, intuitive og kreative samarbejder. Også mændene har brug for at kende sig selv som hele mennesker. Og så kan der skabes ny vækst med afsæt i det menneskelige potentiale. Den intelligente kvinde er forfatterens tredje bog i en serie om kærlighed og ledelse. Den første, Management by Love – Kærlighed som ledelsesfilosofi (Aschehoug 2001) introducerede begrebet kærlig ledelse i Danmark, fik fine anmeldelser og vakte stor interesse og debat. Den anden, Kærlighed og Visdom (BoD 2007) handlede om, hvordan man som menneske kan skabe balance mellem det egoistiske Ego og det spirituelt inspirerede Selv og dermed skabe det hele liv. Også denne bog, der er mere til personlig fordybelse, er blevet godt modtaget med fine anmeldelser.

Target group This book is for practitioners. The target group is employees and managers in knowledgebased organizations such as pharmaceutical companies, engineering consultants, and IT businesses, and I feel quite convinced that public sector organisations such as hospitals or the police could benefit from adopting the methods introduced here as well. The size of the organisation is not crucial; however what is crucial is the need to learn from experience. The more the organisation depends on information and development, the more important it is that the relevant employees are able to create this knowledge as fast as possible. Managers who are looking for a method for knowledge sharing and knowledge creation can just read chapters one and two. The remaining chapters go into more details and are aimed at employees and managers who are to run the process of Proactive Reviews within their organisation. David Gurteen, Director, Gurteen Knowledge The Proactive Review is the one of simplest and most effective of all knowledge sharing tools. The is book is a highly practical handbook that explains the review process in detail. If you wish to help the people in your organisation to more effectively share their knowledge with each other then read this book. Wayne Watters, Vice President for Organizational Development, Oracle EMEA The structured process of a Proactive Review - in which a facilitator guides the discussion reveals information, challenges, and observations that otherwise may not have been explicitly understood or addressed during the actual activities.

Skrevet på baggrund af masser af interviewsDu får indblik i Apples særlige organisationskoncepter som ”DRI” og Top 100. Du får eksklusiv og ny viden om hvordan Apple udvikler produkter. Hvordan håndterer Apple overgangen til tiden efter Steve JobsInside Apple afdækker de hemmelige systemer, taktikker og ledelsesstrategier der gjorde det muligt for Steve Jobs og hans virksomhed at lancere en stribe produkter med kultstatus og at inspirere mennesker og virksomheder verden over. Inside Apple er en dybdeborende undersøgelse af en unik virksomhed - og dens økosystem af leverandører, investorer, medarbejdere og konkurrenter. Men bogens pointer om Jobs, om lederskab, design, udvikling og marketing af produkter er universel. Her er noget for enhver der ønsker at tilføre sin virksomhed personlige karriere lidt Apple-magi. Forfatteren, Adam Lashinsky er senior redaktør ved Large for Fortune. I 2008 forudså han i en forsidehistorie for magasinet Fortune, at den dengang ukendte Tim Cook ville afløse Steve Jobs som CEO.

„Yes, we have made a new strategy ... But we can’t remember where we put it.“ That is the honest comment from a senior executive, I met recently. History repeats itself. Fortunes are spent on analysis, discussion and documentation while the strategy work is in progress. Plans are turned into PowerPoint presentations. After-work meetings are held for employees. Banners with slogans, caps and badges are distributed in generous quantities to get the new strategy in place in the company. But does it work? Surveys of top executives time and again show that managements feel that the strategic work fails during execution. A McKinsey survey reveals that 44% believe that their strategic plans weren’t executed. In the same survey 9 out of 10 emphasize the fact that the organization‘s ability to quickly change tactics or direction has become more important. In „Strategy Execution”, 12 leaders from several countries describe the results they have achieved by implementing the change related to executing a new strategy. The leaders had to change themselves and their organization to succeed with the ambitious strategies and to prevent the strategy process from only becoming „this month’s“ campaign.

Many find that financial statement analysis and valuation are two distinct and very difficult disciplines. It is hard to blame them. The business language of accounting and finance is characterized by an enormous number of ‘buzz-words’ and abbreviations. Examples of typical accounting and finance jargon includes EBIT, EBITDA, return on invested capital, profit margin, asset turnover, DCF-model, EVA-model, WACC, and multiples to name a few.This book tries to demystify financial statement analysis and valuation. It focuses on the overall drivers of value: Growth, performance or profitability and risk.The book includes chapters on:• Financial statements• Profitability analyses and financial ratios• Common valuation models • The cost of capitalThe book is designed so you as a businessman can benefit from it by using it as a practitioners’ handbook.The authors Anni Haraszuk, E-MBA, state-authorized public accountant and Christian V. Petersen, professor emeritus, MBA, Ph.D. are both highly experienced and have worked extensively in academia as well as in practice with auditing, financial analyses and valuation.

Fremtidsstarter er en praktisk guide til, hvordan man kommer i gang med at udvikle sin virksomhed, så den også i fremtiden er relevant, konkurrencedygtig og profitabel. Forfatteren Henrik Hyldgaard har gennem de seneste år udviklet, testet og anvendt en effektiv metode til at blive en såkaldt Fremtidsstarter – lederen, der går forrest i den modige, innovative og offensive udvikling af virksomheden samtidig med, at man fortsat leverer de gode resultater på bundlinjen. Henrik Hyldgaard er medforfatter til Sult i paradis.

”Kommunikér med flér” er en bog der henvender sig til både ledere, medarbejdere, forhandlere og businesspartnere, som i dagligdagen er dybt afhængige af en empatisk kommunikation. Bogen beskriver i ord og cases kunsten at forhandle, at skabe win-win-situationer, imødegå kriser og brug af mediation. Kompetencer som enhver, tilknyttet arbejdsmarkedet har brug for at kunne mestre og kompetencer som i internationale samarbejder er afgørende for succes. Bogen giver desuden et aktuelt svar på udfordringen i at få og fastholde kvalificeret arbejdskraft.

The feature article is about attitude, the challenge to be met, if knowledge is to transfer successfully. It is no minor issue to speculate about the possibilities of transferring a whole of say a fishing industry. We used to say about precisely the fishing industry in question that the Nordic countries can ‘go it alone’. It holds true for as long as the industry stays true also to its Nordic latitude, so to speak. But how about ‘going it’ together with foreign partners not only from the point of view of technical implementation but also from the point of view of actually running a whole new operation on a day to day basis, on different latitude with partners from afar?This is what export adventures can be about, be it fishing gear, curricula or democracy that exports. The pioneering nature of adventure is inevitable to progress. Either we stay on our own latitude or we venture into case and circumstance with inquiring spirit and an open mind to that which is to be learned. Knowledge can to some extent be learned, however, to be transferred takes understanding.

Temaet for VL-døgnet 2015 er Ny Dansk Ledelse – Dyder og unoder. Hvilke dyder skal vi dyrke? Hvilke unoder skal vi af med for at kunne klare fremtiden? Få et indblik topledernes agenda ved at læse oplægget til VL-døgnet 2015. God ledelse er en forudsætning for at sikre landets fremtid og konkurrenceevne. Men en benhård og enkel logik blæser ind over os i disse år. Vi skal fortsat levere vækst, men vi kan ikke fortsætte med at levere vækst på den samme måde som før. Denne bog peger på tendenser, udfordringer og potentialer, der bør være på radaren for danske ledere.

Even in times of economic slowdown, the United States economy continues to be one of the most fertile for international investment and business expansion. Yet failing to recognize and appreciate the legal and regulatory risks involved when entering U.S. markets can prove to be a costly mistake for European entrepreneurs. This resource draws upon the legal expertise of several leading U.S. attorneys to serve as a legal primer on those areas of U.S. law that are most important to business leaders situated in Europe. From the formation of a U.S. company to the resolution of a potential legal claim, the aim of this book is to provide key legal insights into all areas that are significant to business owners in an easy-to-read outline format. In short, this book is essential for all foreign businessmen and women. Covered topics include:- U.S. Legal & Regulatory Environment- Foreign Investment in the U.S.- Business Structures, Management, and Business Acquisition - Labor & Employment - Immigration - U.S. Tax System- Real Estate- Intellectual Property - Import, Exports, and International Trade Matters- Litigation and Dispute Resolution- Product Liability- Environmental Compliance- Antitrust Considerations

Hvad Ville Google Gøre? er lige dele profeti, tankeeksperiment, manifest og overlevelsesmanual. Det er en bog, hvor forfatteren Jeff Jarvis ruller Googles udvikling baglæns for at uddrage 40 klare og enkle regler at styre og leve efter i den nye åbne tidsalder baseret på netværk og foræringsøkonomi. Han kaster lys over internetgenerationens nye verdenssyn; hvordan det udfordrer og nedbryder men også åbner for et utal af nye muligheder. Hans praktiske og ikke mindst visionære udredning giver dig god indsigt i, hvordan alle – virksomheder, regeringer, stater og enkeltpersoner – kan og skal udvikle sig i Google-tidsalderen for ikke at tabe terræn. Jarvis foretager en række tankeeksperimenter, hvor han bl.a. forestiller sig en bil, der er designet af bilisterne selv og et globalt universitet, hvor de studerende designer deres eget pensum. Han ser passagererne i et fly som et socialt netværk, og han drømmer om en open source-restaurant, hvor kunderne bidrager med opskrifter og ideer til menukortet. Derudover gennemgår han helt konkret en række industrier og institutioner, der hurtigt vil kunne drage nytte af bogens centrale spørgsmål. Resultatet er en forbløffende, bevidstgørende bog, der i sidste ende slet ikke handler om Google, men om dig. Jeff Jarvis er journalist, internetguru og pioner inden for blogging-genren, og du kan bl.a. møde ham på hans blog BuzzMachine.

Ingen kan komme udenom branding. Små og store virksomheder, politikere, erhvervsledere, jobsøgende - alle der ønsker at skille sig ud fra mængden og få en plads i nogens bevidsthed.Med denne håndbog får du mange nyttige råd og eksempler på hvordan succesfuld branding kan foregå, men også hvordan det kan slå fejl. Alt afhænger af situationen.Hvis du vil lære, hvordan man brænder igennem med sit produkt, sin organisation, sin service eller sig selv? Kort sagt, hvordan man brander?Så har du fat i den helt rigtige bog.