Bøger om Trends

De digitalt udsatte undersøger digital børne- og ungdomskultur – under radaren. Når børn og unge leger, drømmer, mobber, flirter, lyver med en smartphone. Når de som alle tidligere ungdomsgenerationer gør oprør mod de voksne, når de kommer galt afsted, mistrives eller tynges af den altomsluttende frygt for at være udenfor, der følger med livet med en smartphone i hånden. For hvad er det egentlig, de laver? Hvordan leger de på Instagram? Hvad drømmer de om? Hvor har vi svigtet?De digitalt udsatte er en opdateret udgave af den del af Phono Sapiens – det langsomme pattedyr på speed, der omhandler børn og unge i en digital virkelighed. Kapitel 6 "Den digitale generationskløft" og kapitel 7 "Når børn leger krig, koder og kaster med ‘memes’" og efterord er nye.

The book focuses on six mega trends that are driving the changes in the automotive industry. These mega trends are: the green transition, the sharing economy, digitalization, individualization, loyalty programs and new types of partnerships. The book provides insight and discusses the changes we are currently seeing. It provides hands-on advice and gives inspiration for how you might develop and expand your business based on examples from car dealerships in both Denmark and abroad, from small and local dealerships to the big and corporate dealerships with several branches and facilities.As a car dealership, it’s important to strategically consider your position in the market and adjust and transform your business to prepare it for the future. How do you retain your customers in a time and in a market where they become increasingly more fugitive? How can you reach out to new ones? How can you transform your business digitally? How can you introduce subscription plans? And which partnerships can you make with other businesses to benefit both of you?

Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership.The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates:- Organisational commitment towards digital strategy adoption and implementation- Promotion of experimentation based on concrete and tangible data- Adoption of a cross-functional and agile approach to disruptive innovation- Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trendsThis book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation.Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School.