Kommunikationsstudier

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.

This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. I he difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.  The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum.This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.

This volume provides an overview of experimental methods, approaches, and techniques used by field linguists of the Russian school, and highlights the fieldwork experience of Russian scholars working in regions with a range of languages that differ genetically, typologically, and in the degree of their preservation.The collection presents language and sociolinguistic data relating to fieldwork in diverse languages: Uralic, Altaic, Paleo-Siberian, Yeniseian, Indo-European Iranian, Vietic, Kra-Day, and Mayan languages, as well as pidgin.The authors highlight the fieldwork techniques they use, and the principles underlying them.The volume's multidisciplinary approach covers linguistic, ethnolinguistic, sociolinguistic, educational, and ethnocultural issues. The authors explore problems associated with the study of minority languages and indicate diverse and creative techniques for data elicitation. Close collaboration with speakers lies at the core of their approach. The collection presents strategies for eliciting systems of knowledge from mother-tongue speakers, triggering linguistic self-awareness, and providing semantic and morphosyntactic context for their languages.This publication is intended for academics, and for specialists in the field of linguistics and minority and indigenous languages. It will also benefit students as a guide to field research, as well as language activists, interested in documenting and preserving their mother tongue.

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses.This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives to: (1) define critical issues for pandemic communication from its subdiscipline's perspective, (2) examine how communication varies during pandemic(s), (3) provide examples of how pandemic(s) havefor affected communication, and (4) propose a research agenda to build pandemic communication theory.This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives to: (1) define critical issues for pandemic communication from its subdiscipline's perspective, (2) examine how communication varies during pandemic(s), (3) provide examples of how pandemic(s) havefor affected communication, and (4) propose a research agenda to build pandemic communication theory.This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.

Focusing on cardiovascular disease, diabetes, cancer, and chronic respiratory disease, and their five shared main risk factors (tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity and air pollution), this book provides a synopsis of one of the world¿s biggest challenges of the 21st century.

This book provides a critically informed account of the Turkey-born France-based director Deniz Gamze Ergüven's debut film Mustang (2015), which tells the story of five orphaned sisters living with their grandmother and uncle in a remote Turkish village.

Building on their past work in race and family communication, Rhunette C. Diggs and Thomas J. Socha gather in this volume contemporary theory and research concerning ways that families use communication to transform inherited cultural legacies for the better (Communication 3.0).The book expands the field of communication's understanding of the life-long impact that family communication has on the managing diverse and clashing cultural relationships, identities, meanings, and communication practices. It spotlights the economically disenfranchised alongside the economically secure, the systematically oppressed next to beneficiaries of Whiteness, and those actually or metaphorically killed and or threatened by violence and hateful systems outside of home. Together, the contributions address omissions of diverse family contexts in family communication research and reconsider qualitative and quantitative approaches that bring respect and equality to the participant-researcher relationship.This book is suitable as a supplementary text for courses in family communication, family studies, race and ethnicity in communication, and intergroup communication.

Building on their past work in race and family communication, Rhunette C. Diggs and Thomas J. Socha gather in this volume contemporary theory and research concerning ways that families use communication to transform inherited cultural legacies for the better (Communication 3.0).

Increasingly, academics are called upon to demonstrate the value of linguistics and explain their research to the wider public. In support of this agenda, Communicating Linguistics: Language, Community and Public Engagement provides an overview of the wide range of public engagement activities currently being undertaken in linguistics, as well as practically focused advice aimed at helping linguists to do public engagement well. From podcasts to popular writing, from competitions to consultancy, from language creation to community projects, there are many ways in which linguists can share their research with the public. Bringing together insights from leading linguists working in academia as well as non-university professions, this unique collection:Provides a forum for the discussion of challenges and opportunities of public engagement in linguistics in order to shape best practiceDocuments best practice through a summary of some of the many excellent public engagement projects currently taking place internationallyCelebrates the long tradition of public engagement in linguistics, a discipline which is often misunderstood despite its direct and fundamental importance to everyday lifeBreaking down long-standing divisions between universities and the wider community, this book will be of significant value to academics in linguistics but also teachers, policy makers and anyone interested in better understanding the nature and use of language in society.Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Increasingly, academics are called upon to demonstrate the value of linguistics and explain their research to the wider public. In support of this agenda, Communicating Linguistics provides an overview of the wide range of public engagement activities currently being undertaken in linguistics, as well as practically-focused advice.

Digital humour in the COVID-19 pandemic: Perspectives from the Global South offers a groundbreaking intervention on how digital media were used from below by ordinary citizens to negotiate the global pandemic humorously. This book considers the role played by digital media during the pandemic, and indeed in the socio-political life of the Global South, as indispensable and revolutionary to human communication. In many societies, humour not only signifies laughter and frivolity, but acts as an important echo that accompanies, critiques, questions, disrupts, agitates and comments on societal affairs and the human condition. This book analyses citizens' use of social media and humour to mediate the pandemic in a diverse range of countries, including Brazil, India, Kenya, Nigeria, South Africa and Zimbabwe.  The book will appeal to academics and students of media and communication studies, political studies, rhetoric, and to policy makers.